Greenville Business Magazine 2010 July issue : Page 58
››emerging companies BY KATRINA DANIEL | PHOTOGRAPHS BY OLIVER YU FOTOGRAPHIE Mapmaker - Paul Galbreath If you want to know where all the great hiking trails, canoe put-ins, best fishing holes, scenic sites and biking trails are in the Upstate, then Green- ville’s Paul Galbreath has just made your weekend getaway incredibly easy. Galbreath, an avid outdoorsman himself, has researched, painstakingly and lovingly created The Upstate Recreational Map. “I wanted the map to help the average outdoorsman figure out what do when the weekend rolled around,” he says. Galbreath grew up on a wildlife management reserve on Maryland’s eastern shore, “As a result of growing up there, I came to love the outdoors, boating, hunting, and fishing.”Now Galbreath has found a way to share his research and his love of the great outdoors by helping the rest of us find our area’s greatest recreational spots. He attended Clemson Univer- sity and got his degree in graphic 58 GREENVILLEBUSINESSMAG.COM | JULY 2010 communications management. “It was during my time at Clemson that I had the opportunity to venture out in this beautiful area exploring the waterfalls, rivers, lakes, and mountains. It was mainly based on my adventures during this time that I chose what my first map would cover and is most of where I used to go on my outings.” Galbreath says he figures other lovers of the great outdoors would enjoy detailed maps with directions and highlights of the Upstate’s best recreation spots. He took a job with Kingfisher Maps after college, specializing in contour maps and intercoastal waterway charts, “It was during this job that I learned about mapping and came to love and appreciate maps. I had very much enjoyed the way cartography combined with the technical aspect and detail of the maps with visual presentation and use of graphics to make them more appealing to the eye and useful to the user.” Galbreath took Geographic Information Systems classes at Green- ville Tech and became more and more enthralled with the at of map making. “ While working at The Map Shop, a wonderful store in downtown Green- ville, I produced a 100 miles radius of Greenville map that I incorporated into a custom job for The Mast General Store. You can see this mural-sized map in the back atrium of the Greenville Mast Store.” Paul Galbreath has a day job, he works for Goldies & Associates, but creating maps to showcase and share South Carolina’s abundant sports, fish- ing, hunting, biking hiking camping sites is his passion. See his work at www.upstatemaps.com
>>emerging companies
Katrina Daniel
Mapmaker - Paul Galbreath
If you want to know where all the great hiking trails, canoe put-ins, best fishing holes, scenic sites and biking trails are in the Upstate, then Greenville’s Paul Galbreath has just made your weekend getaway incredibly easy.
Galbreath, an avid outdoorsman himself, has researched, painstakingly and lovingly created The Upstate Recreational Map. “I wanted the map to help the average outdoorsman figure out what do when the weekend rolled around,” he says.
Galbreath grew up on a wildlife management reserve on Maryland’s eastern shore, “As a result of growing up there, I came to love the outdoors, boating, hunting, and fishing.” Now Galbreath has found a way to share his research and his love of the great outdoors by helping the rest of us find our area’s greatest recreational spots.
He attended Clemson University and got his degree in graphic communications management. “It was during my time at Clemson that I had the opportunity to venture out in this beautiful area exploring the waterfalls, rivers, lakes, and mountains. It was mainly based on my adventures during this time that I chose what my first map would cover and is most of where I used to go on my outings.”
Galbreath says he figures other lovers of the great outdoors would enjoy detailed maps with directions and highlights of the Upstate’s best recreation spots. He took a job with Kingfisher Maps after college, specializing in contour maps and intercoastal waterway charts, “It was during this job that I learned about mapping and came to love and appreciate maps. I had very much enjoyed the way cartography combined with the technical aspect and detail of the maps with visual presentation and use of graphics to make them more appealing to the eye and useful to the user.”
Galbreath took Geographic Information Systems classes at Greenville Tech and became more and more enthralled with the at of map making. “ While working at The Map Shop, a wonderful store in downtown Greenville, I produced a 100 miles radius of Greenville map that I incorporated into a custom job for The Mast General Store. You can see this mural-sized map in the back atrium of the Greenville Mast Store.”
Paul Galbreath has a day job, he works for Goldies & Associates, but creating maps to showcase and share South Carolina’s abundant sports, fishing, hunting, biking hiking camping sites is his passion. See his work at www.upstatemaps.com
TKPR
The 32-page spread in the March issue of US Airways in-flight magazine featuring and flattering greater Greenville was a politician’s dream come true and it was all done by Greenville PR exec Taryn Scher. The 27 year-old opened her public relations business barely two years ago and has already managed to get clients into nationally recognized publications like Redbook.
“I do traditional PR – my job is to get my clients featured in magazines, on TV, in newspapers – without paying for it. I spend 90 percent of my time writing pitches about a particular product or event and sending them to reporters and editors in hopes they will feature my clients.”
“I know I’m not changing the world,” she continues, “but I bring some great attention to smaller brands that can’t afford to buy a $20,000 ad in a national magazine. The big brands have the money to spend on huge advertising campaigns, I work with the little guys to get them some exposure on a budget.”
Scher was a small town girl from the Northeast and graduated from the University of Maryland. “I did what many wide-eyed girls from small towns do – I moved to NYC in search of the glamorous life portrayed by Carrie Bradshaw on ‘Sex and the City’.”
And she pretty much got what she hoped for. She was doing public relations for a fashion house in Manhattan, when fate threw her a pleasant curve. “The same week I started my first job for a fashion designer on Fifth Avenue, I met my future husband,” she says. “I worked in New York City doing PR for the designer for two years until my husband completed medical school and was offered a residency in Greenville.”
Scher telecommuted for a while from her Greer home when she realized she could increase her client base. “I worked as a consultant for the New York fashion house, but when you cut out the 2-hour lunches and meetings and a lot of other typical daily office time-wasters, you learn quickly that what you used to accomplish in five days can be accomplished in one or two. I had so much free time on my hands, that expanding my client base was only logical.”
“What I do requires a very upbeat personality. You get a lot more ‘No’ than ‘Yes.’ But for all those ‘No’s,’ the right ‘Yes’ is worth it,” she says.
Scher adds, “In business, the little things will make you stand out amongst your peers – the basic things your parents taught you – like sending handwritten thank-you notes. Thanks to email and texting, everything is so impersonal no one gets regular mail anymore. I guarantee you’ll put a smile on the recipient’s face when they go to their mailbox and have a handwritten card.”
Taryn Scher can be reached at taryn@tkpublicrelations.com
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