Greenville Business Magazine 2010 February issue : Page 46
››emerging companies BY KATRINA DANIEL | PHOTOGRAPHS BY IMAGE TO IMPACT FLOURISH Integrated Communications Jamie Prince launched FLOUR- ISH - an integrated communications company - as a result of her 2009 New Year’s resolution. After graduating with honors from USC, a couple of years of law school, and several years in NYC where marketing mavens eat their young to get ahead, Prince returned to Green- ville, where she was born. Why bring her talents home? “For love, of course.,” she says. “My husband, David, owns and operates a family business in Anderson. I knew he couldn’t move to New York to be with me, so I returned to Greenville to get married. It was a great move, actu- ally. I came back to a different Greenville than the one I left.” “It may seem a strange – some would say even crazy – time to go out on your own and start a business, but for me, it was the perfect time. Companies are beginning to get off the sidelines and 46 GREENVILLEBUSINESSMAG.COM | FEBRUARY 2010 re-engage in marketing, public relations and customer communications, but have limited resources and want to know that they can leverage an expert’s know-how, without having to commit to a tradi- tional agency,” says Prince. She has lined up a stable of virtual strategic alliances – experts in their own fields – whom she uses for their distinct skills, like graphic design and copy writ- ing. It’s an updated take on outsourcing. “FLOURISH has honed expertise in industries that target the affluent consumer,” she says. “From luxury real estate to authentic experiences, golf, travel, and premium goods and services, FLOURSIH enjoys an intimate knowl- edge of buying behavior and brand loyalty of this highly active and increas- ingly complex customer.” “Simply stated, FLOURISH helps companies not simply grow but flourish. We specialize in providing an integrated suite of strategic communications solutions designed to reach and impact our clients, customers and prospective clients,” says Prince. She counts Scotch Hall Preserve, a luxury waterfront community in the Inner Banks of North Carolina; The Reserve at Lake Keowee; personal shop- per Tony Leinhardt; and image consultant Sharon Glickman among her clients. Prince cut her marketing teeth with two business titans – Jim Anthony, visionary famous for The Cliffs properties – and the legendary Martha Stewart, for whom she has great admiration. “There are plenty of war stories, but I consider it a pivotal milestone in my career, one that allowed me to think big and to realize that billion dollar companies start with great ideas and great people to execute them,” she says.
>>emerging companies
Katrina Daniel
FLOURISH Integrated Communications
Jamie Prince launched FLOURISH - an integrated communications company - as a result of her 2009 New Year’s resolution. After graduating with honors from USC, a couple of years of law school, and several years in NYC where marketing mavens eat their young to get ahead, Prince returned to Greenville, where she was born. Why bring her talents home? “For love, of course.,” she says. “My husband, David, owns and operates a family business in Anderson. I knew he couldn’t move to New York to be with me, so I returned to Greenville to get married. It was a great move, actually. I came back to a different Greenville than the one I left.”
“It may seem a strange – some would say even crazy – time to go out on your own and start a business, but for me, it was the perfect time. Companies are beginning to get off the sidelines and re-engage in marketing, public relations and customer communications, but have limited resources and want to know that they can leverage an expert’s know-how, without having to commit to a traditional agency,” says Prince.
She has lined up a stable of virtual strategic alliances – experts in their own fields – whom she uses for their distinct skills, like graphic design and copy writing. It’s an updated take on outsourcing.
“FLOURISH has honed expertise in industries that target the affluent consumer,” she says. “From luxury real estate to authentic experiences, golf, travel, and premium goods and services, FLOURSIH enjoys an intimate knowledge of buying behavior and brand loyalty of this highly active and increasingly complex customer.”
“Simply stated, FLOURISH helps companies not simply grow but flourish. We specialize in providing an integrated suite of strategic communications solutions designed to reach and impact our clients, customers and prospective clients,” says Prince.
She counts Scotch Hall Preserve, a luxury waterfront community in the Inner Banks of North Carolina; The Reserve at Lake Keowee; personal shopper Tony Leinhardt; and image consultant Sharon Glickman among her clients.
Prince cut her marketing teeth with two business titans – Jim Anthony, visionary famous for The Cliffs properties – and the legendary Martha Stewart, for whom she has great admiration. “There are plenty of war stories, but I consider it a pivotal milestone in my career, one that allowed me to think big and to realize that billion dollar companies start with great ideas and great people to execute them,” she says.
www.shop4lowrates.com
At a time when absolutely everybody is looking for the best deals and the lowest rates they can get, a Greenville business group is stepping in to try to satisfy that demand in the insurance arena.
As president of Shop4LowRates, Jamie McVay has put together a team of five associates/partners with whom he founded and launched shop4lowrates.com. “I am very entrepreneurial minded, have never been short on business ideas and have been part of a start-up organizations in the technology field and in residential construction,” he says..
McVay and his partners Jarrett Lanford and Scott Adamss elected to devote their business skills to starting a business dedicated to making it easier for consumers to get the best insurance rates for all their needs. McVay did the research and found that “more than 32 million consumers a year kick the tires and surf for better rates online, but at the end of the day they tend to purchase policies at the local level with local agents they are comfortable with, who speak their language and are entrenched in their communities. Now consumers can do both, get the best rates right online from an agent right in their neighborhood.”
Still using his background in the technology field, McVay explains how shop4lowrates.com works, “We generate authentic leads from consumers using mobile and internet advertising. Leads come in to our database and are automatically disseminated to hand-selected, reputable (insurance) agents throughout the companies. Leads are based on the zip code of the consumer and then matched accordingly with an agent.”
McVay says, “By investing just a few minutes of their time, consumers can save hundreds of dollars on their insurance premiums.” He continues, “We have established this company to help consumers save money by enabling them to quickly and easily compare and shop for insurance.”
www.shop4lowrates.com is not a franchise. McVay and his partners developed this idea as a way to make it easy for people shopping around for home and auto insurance policies. Insurance seekers visit shop4lowrates.com and list their needs, their vital stats, addresses, etc., and then local agents – from big name, dependable national insurance companies – compete for their business. This way the local resident does business with a neighbor and McVay claims, some clients can save as much as 14 percent on their insurance premiums.
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