Greenville Business Magazine 2009 November : Page 21

››industry trends Perking Up Your Benefits Package BY NICHOLE LIVENGOOD “ The corporate culture says a lot about a company, and a savvy manager can keep the team spirit intact. ” T he state of the nation’s economy has been a big kick in the shins to companies nationwide. CEO’s of a long list of local companies have had to choose between paying the bills and laying off some of their best employees. Benefits have also taken a hit and in a time when morale is shaky, employees look to company heads to set the tone for the future. Some local companies are following a suite of companies like Google and Apple, offering employee perks that keep their employees happy and employee morale soaring even when economic times are tough. Local advertising agency Erwin-Penland has been one of the lucky few to experience continued growth during these economic times, but for those companies going through hardship, do not shrug them off just yet. The agency, which opened in 1986 with one client and one employee, is now one of the largest agencies in the South, with close to 250 NOVEMBER 2009 | GREENVILLE BUSINESS MAGAZINE 21

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